JD Sports Store Launch

We marked the first-ever JD Sports store opening in the Middle East with an energetic launch in collaboration with New Balance. The experience included live shoe customization by Saudi artist Rex Chouk, interactive in-store activations, and branded touchpoints throughout the space, all brought to life through immersive digital content celebrating the fusion of art and culture. The event was capped off by a special appearance from New Balance ambassador Amy Roko, making it a standout moment for the brand in the region.
Creative Concept Development | Full Event Production | Spatial & Experience Design | Talent & Influencer Management | Brand Activation | On-Ground Execution