Doha Marathon

Across two consecutive years, we brought the New Balance Clubhouse to life at the Doha Marathon, creating a central hub for the running community. From a race village takeover to a fully immersive clubhouse experience, each edition was designed to support the runner journey through movement, recovery, retail, and connection. Interactive zones, customisation stations, product trials, and community-led programming ran throughout Race Week, building momentum toward race day. With over 20,000 runners across both editions, the experience became a consistent touchpoint for athletes, fans, and the wider community. A multi-year brand platform built around performance, culture, and connection.
Concept Development | Event Design | Activation Planning | Brand Experience Strategy | Production Management | On-Ground Execution