NBWeekend in Doha

he New Balance Weekend brought the brand’s spirit to life with a community-led fashion show at the center of the mall, celebrating authentic style and the launch of the new flagship store. The energy carried through to a 5KM in-mall run, bringing together runners, creators, and fans in a shared celebration of sport and self-expression.
Concept Development | Event Design | Show Direction | Production Management | Brand Activation | On-Ground Execution