Rally A’shira

The first all-female regularity rally in the Middle East and North Africa Rally A’Shira by Richard Mille celebrated empowerment, precision, and adventure across Saudi Arabia. Hosted by Red Sea Global at the newly opened Sheybarah Island, part of the visionary Red Sea Project, the event featured an exclusive drive experience followed by a private celebration — marking a powerful moment for women in motorsport and the region’s evolving cultural landscape.
Production Management | Guest Experience | On-Ground Coordination