Ramadan Collection Launch

A heritage-inspired setting was transformed into a modern cultural experience for the New Balance x Namshi Ramadan Collection launch. Warm Ramadan tones, layered design details, and a runway reveal set the tone, alongside customisation stations and live oud performances. Every element reflected Saudi culture through a contemporary lens, bringing together local creatives, influencers, and fashion voices.
Concept Development | Spatial & Experience Design | Cultural Integration | Show Direction | Talent & Partner Coordination | Production Management | On-Ground Execution