Stranger Things S5 OOH Activations

A mysterious rupture in the ground appeared across Al Khobar, Riyadh, and Jeddah – a physical manifestation of the Upside Down breaking into Saudi Arabia. Installed in high-footfall locations, the OOH activation stopped crowds in their tracks and sparked nationwide curiosity ahead of the official launch. Framed as unexplained anomalies, each site blurred the boundary between worlds and built real-time anticipation. A teaser campaign that turned public space into story.
Concept Development | Creative Direction OOH & Installation Design | Production Management | On-Ground Execution