Surfhouse B2B Community Clubhouse

New Balance took over Surf House Dubai, transforming the beachfront into a week-long hub for the running community ahead of Burj2Burj.
From sunrise shakeout runs and cheer zones to workshops, surf sessions, pilates on the beach, and open-mic nights, the programme moved
seamlessly from day to night. Retail spaces, product trial zones for the 1080v15, and branded nooks blended performance with beach culture.
A full-scale takeover designed to connect runners beyond the race.